quarta-feira, 14 de novembro de 2012

Novos fornecedores de hotéis turbinam o setor de uniformes


Quando se pensa em bares, restaurantes, hotéis, pousadas e motéis, passam de 60 mil empreendimentos no país e sem sombra de dúvidas, um grande mercado com boas expectativas de crescimento nos próximos anos.
Embarcando nesse nicho, empresas ligadas a manutenção, revitalizaçãocompra de móveis e equipamentos e uniformes dos colaboradores.
Sandra Sarro, proprietária da Sarro Trajes Corporativos, investiu R$8 milhões em máquinas e nas instalações de uma nova fábrica em São Bernardo do Campo (SP), que entrou em operação no inicio do ano. Com isso a capacidade de produção da fábrica da empresa, criada há 12 anos, passou de 15 mil peças de roupas mensais para 80 mil. Atualmente produz 20 mil peças por mês, dos quais cerca de 3 mil peças são destinadas ao setor hoteleiro. Companhias áreas e restaurantes são os principais clientes.
A expectativa da empreendedora é chegar a uma ocupação de 10% de sua capacidade produtiva até o segundo semestre de 2013. As vendas  para hotéis devem puxar o crescimento, respondendo por 30% da ocupação da fábrica, ou seja, por volta de 24 mil peças mensais. “Temos fechado novos negócios que justifique nosso otimismo”, afirma.
Apenas a rede Accor, com quem fechou contrato de 5 anos, planeja 150 novas unidades no país. Um hotel com 60 funcionários exige, em sua implementação, entre 350 e 400 uniformes.
Outra aposta da Sarro Trajes é o lançamento de um novo conceito em trajes corporativos, lançando moda para uniformes. A empresa contratou uma especialista no assunto, a gerente de marketing e produto, Eugênia Cabral, que junto com Sandra inauguraram uma loja para o segmento varejo – a Sarro Concept- além de acabarem de lançar uma coleção inspirada na Copa e Olimpíadas, a Brasil Food. Novo estilo para roupas de capitão-porteiro, atendentes, recepcionistas, manobristas entre outros, com a ousadia em usar novos tecidos, cores e modelagem. “Com a nova coleção queremos passar aos turistas o espirito brasileiro, alegre, amigável, receptivo”, completa Sandra Sarro.
Fonte: Jornal do Brasil

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